Ashish Soni



Ashish is the Founding Director of the Viterbi Student Institute for Innovation (VSi2) (, Executive Director of Digital Innovation, and a faculty member at the USC Viterbi School of Engineering. He crafted the vision and roadmap and is leading the launch of the newly formed VSI^2 which is the hub for innovation and engineering entrepreneurship and helps engineering students transform their ideas into successful business ventures.

He teaches courses related to high tech entrepreneurship, user experience design and innovation and recently launched one of the nation’s first educational programs in Digital Entrepreneurship in collaboration with the business school at USC.
Mr. Soni is actively involved in the technology industry, consulting with startups, government agencies and Fortune 500 companies and has served on the advisory boards of early stage technology and media companies including Slingshot Labs, Brighter and myblife. He also sits on the executive committee of the Caltech MIT Enterprise Forum.

Mr. Soni holds an MS in Computer Science from the University of Southern California.


Office Hours
Please contact professor
Office Location
OHE 530E
Email Address
asoni (at)
Phone Number
(213) 821-2993


Current Courses Teaching

Not offered in Summer 2017
ITP-4764Technologies for Interactive Marketing

All Courses Taught

Not offered in Summer 2017
Not offered in Summer 2017
Not offered in Summer 2017
ITP-4664Building the High Tech Startup
ITP-4764Technologies for Interactive Marketing
ITP-4962The Digital Startup Launchpad